Loyalty Program 2010

We have been developing a revised Loyalty Program that is much simpler to use and will provide greater value to our guests. It is important to us to have your input before we finalize our program. The following is a summary of the key points of our proposed new program and we are asking that you provide your feedback so we may create a final program that will be rolled out next spring.


The current Loyalty Program offers rewards based on rounds played and awards free golf carts and green fees. The proposed new program will be an expansion of our current program using the current loyalty cards. We are proposing a system which will issue a point for every dollar spent at the MCG facilities. This includes green and cart fees, merchandise, driving range, and food and beverage. The only items not included will be lessons, camps, or clinics. The points accumulated can be used to redeem awards such as free green and cart fees and other items to be determined.


Additionally, there will be three levels of loyalty in the new program:


Standard Level - FREE
1. standard tee time policy
2. standard one (1) point per dollar spent
3. Eclub list


Silver Level – Annual Fee $125
1. Standard tee time policy
2. Standard one (1) point per dollar spent
3. Eclub list
4. Annual handicap
5. Invitation to all Loyalty Club events
6. $5 off green fee for each play
7. One (1) free green fee


Gold Level - Annual Fee $199
1. All Silver Level benefits
2. $10 off green fees each play
3. Employee Pricing - cost plus 10% on all pro shop purchases


Developing a program that is beneficial to you is our ultimate goal and we look forward to your input in helping us create a better Loyalty Program. Please let us know if you like the proposed new program; if not why and what modifications you would suggest, and please provide any additional suggestions you have to make our proposed Loyalty Program better.