Loyalty Program 2010 - Part 3

Thank you for your continued input on our proposed new MCG Loyalty Program; your input is continuing to help us develop the program. The following is the latest information based on the feedback and input to date.

• Awards - we are working on developing a sample level of awards with required points for your review. The goal is to keep the awards for golf and carts as easily achievable as they are today.
• Seniors - We are very appreciative of the loyalty of the play of our senior golfers. We are now working on different ideas for senior programs.
• Expiration of Points - It is currently our plan not to expire points for the new program unless the account is not active for a period of time. The current points expired because we realized this was a transition program year and the two point systems would be dramatically different.
• Poll - To date, 63% of the respondents are in favor of us changing the MCG Loyalty Program for 2010. However, 56% say that price is the main reason that they play a course and 35% state that course conditions are their main reason they play a course. Our priority remains focused on providing the best course conditions at the best price to all of our players.

Thank you for your continued input and feedback.

Loyalty Program 2010 - Part 2

Thank you to those who have begun to comment about the proposed changes to MCG’s Loyalty Program. Some interesting points have been made and to clarify this is a concept and not a final program. Based on the comments so far we have posted another poll and we hope you vote. We are trying to improve the program but several of you have raised the issue of whether we need to change the program at all.The following is in response to several of the questions that were raised in the postings:

• What are the new point requirements: The new points system is not fully developed because it has to be based on an entirely new scale since you will now earn points for every dollar spent at MCG golf facilities including the golf merchandise and food and beverage. We believe this will be better than our current program because we will be able to offer different packages and choices. For example, the lowest awards may be the choice of a free golf cart, free range balls, or a sleeve of golf balls. The high end of the awards may include a choice of a free month of green fees, a new set of Titleist irons, or a weekend golf get away. Again these are not final but we hope it will give you a better idea of the flexibility and benefits we are trying to build into the program. We welcome the feedback and any suggestions you may have in the awards area.

• Do not see the value in paying for the Silver or Gold level - The Silver level costs $125 and includes a free handicap, free green fee, and $5 off every plus other benefits. The green fee value depending on when it is used can range in value but if you assume a weekday in-season rate of $30 and assume a handicap fee of $25, that leaves a net cost of $70 divided by the $5 discount leaves 14 rounds to play for the membership to pay for itself. The break even number changes according to when you use your free round of golf. Also the math for the Gold membership is about the same and the savings after that is $10 per round. It is also important to reiterate that the 14 rounds can be played at any of the MCG facilities.

• The program finally rewards nine-hole rounds - This is correct and something we have been trying to work on. However, would the nine-hole golfers be happy if we find a way to reward loyalty under the current program if the consensus is not to change the program?

Thank you for your continued feedback and input that is helping to decide and shape a Loyalty Program that works best for you.