Thursday, October 29, 2009

Loyalty Program 2010

We have been developing a revised Loyalty Program that is much simpler to use and will provide greater value to our guests. It is important to us to have your input before we finalize our program. The following is a summary of the key points of our proposed new program and we are asking that you provide your feedback so we may create a final program that will be rolled out next spring.


The current Loyalty Program offers rewards based on rounds played and awards free golf carts and green fees. The proposed new program will be an expansion of our current program using the current loyalty cards. We are proposing a system which will issue a point for every dollar spent at the MCG facilities. This includes green and cart fees, merchandise, driving range, and food and beverage. The only items not included will be lessons, camps, or clinics. The points accumulated can be used to redeem awards such as free green and cart fees and other items to be determined.


Additionally, there will be three levels of loyalty in the new program:


Standard Level - FREE
1. standard tee time policy
2. standard one (1) point per dollar spent
3. Eclub list


Silver Level – Annual Fee $125
1. Standard tee time policy
2. Standard one (1) point per dollar spent
3. Eclub list
4. Annual handicap
5. Invitation to all Loyalty Club events
6. $5 off green fee for each play
7. One (1) free green fee


Gold Level - Annual Fee $199
1. All Silver Level benefits
2. $10 off green fees each play
3. Employee Pricing - cost plus 10% on all pro shop purchases


Developing a program that is beneficial to you is our ultimate goal and we look forward to your input in helping us create a better Loyalty Program. Please let us know if you like the proposed new program; if not why and what modifications you would suggest, and please provide any additional suggestions you have to make our proposed Loyalty Program better.

Friday, October 16, 2009

Golfer Input

Your input is very important to us. This summer we introduced two new formats to receive feedback directly from you. Although this is the time of year when golf tends to slow down it is also the time of year that we become very busy planning for next year. Over the next coming weeks we will be utilizing this blog and our facebook to solicit your feedback and input on our new programs. It is our goal to improve your experience each year and your input on our new programs will make us more successful.



The first step is to provide us feedback on this past season. Each year we conduct a survey for our facilities. This fall we are doing surveys for Falls Road, Northwest, Hampshire Greens, and Rattlewood. If you have played one of these courses then please follow the below link to the survey. The first 300 people to complete the survey will receive a free weekday green fee to that facility.



Falls Road Golf Course
Golfer Survey Link:
http://www.ngfgsp.com/cgi/start.asp?SC=fallsroadgc2

Hampshire Greens Golf Course
Golfer Survey Link:
http://www.ngfgsp.com/cgi/start.asp?SC=hampshiregreensgc2

Northwest Golf Course
Golfer Survey Link:
http://www.ngfgsp.com/cgi/start.asp?SC=northwestpark2

Rattlewood Golf Course
Golfer Survey Link:
http://www.ngfgsp.com/cgi/start.asp?SC=rattlewoodgc2