Sunday, November 22, 2009

Loyalty Program 2010 - Part 3

Thank you for your continued input on our proposed new MCG Loyalty Program; your input is continuing to help us develop the program. The following is the latest information based on the feedback and input to date.

  • Awards - we are working on developing a sample level of awards with required points for your review. The goal is to keep the awards for golf and carts as easily achievable as they are today.
  • Seniors - We are very appreciative of the loyalty of the play of our senior golfers. We are now working on different ideas for senior programs.
  • Expiration of Points - It is currently our plan not to expire points for the new program unless the account is not active for a period of time. The current points expired because we realized this was a transition program year and the two point systems would be dramatically different.
  • Poll - To date, 63% of the respondents are in favor of us changing the MCG Loyalty Program for 2010. However, 56% say that price is the main reason that they play a course and 35% state that course conditions are their main reason they play a course. Our priority remains focused on providing the best course conditions at the best price to all of our players.

Thank you for your continued input and feedback.

2 comments:

docmit said...

Have you considered offering a military discount, especially for active duty? Many courses in the MD, DC, Northern VA area do.

Dude said...

No buy in programs. I am not going to pay you $50, $75 or more for the honor and privilege of playing at your facilities so that I can qualify for a discount.

I want you to reward me for patronizing you. Make it easy for me to show up and get a discount.

I don't join retailers "loyalty" programs when I have to pay to join. I like Safeway's and Giant's programs. Where you make a purchase and then swipe your card and it gives you an immediate discount. CVS on the other hand prints out a large receipt that gives you coupons to used within X many days on items that you don't buy and wouldn't normally buy.

To summarize don't make it difficult and don't charge me to enable me to get discounts.